The Shoppes at
Prairie Crossing

The best shopping, dining and entertainment.


The Shoppes at Prairie Crossing

Site Development Information

Design Criteria, Concept Design and site plans.

Design Criteria Manual

This is a 61 page document containing the design review guidelines, architecture, site planning and landscape, signage and lighting.
Download Manual Here

Project Concept Design

This is a 20 page manual detailing the project mission, overall plan, roadways, elevations, plaza, ponds and landscape.
Download Manual Here

Vision Boards

This is a 6 page document containing the design vision for the Prairie Crossing development.
Download Manual Here

Heart of America Group

Heart of America is unique in having the ability to lead all aspects and phases of the project from start to finish under one company.

HOA Logo

“Our experience has allowed us to design, construct and operate each property utilizing our internal project teams.”

Starting with one, 100-seat restaurant back in 1978, Heart of America Group has evolved into one of the Midwest’s premier design, construction, and management company with a 38 year history of developing award-winning properties.

Heart of America Group’s portfolio consists of 31 owned and operated restaurants and hotels, 150,000 square feet of office space, and 1.4 million square feet of retail and hospitality. Currently we are located in ten metropolitan areas across Iowa, Illinois, Kansas, Nebraska, Wisconsin and Minnesota.

The brands we have developed and operate are Johnny’s Italian Steakhouse, The Machine Shed Restaurant, Wildwood Lodge, Thunder Bay Restaurant, and our newest concept, The J Bar, opening its doors this summer in Davenport, Iowa. Johnny’s Italian Steakhouse now includes franchise opportunites, with the first franchise opening in August of 2013. We pride ourselves in building long-lasting properties that bring value to the consumer and to the community in which we build.

Latest News

webcam update

Live Construction Webcam

Outlets of Des Moines Webcam

Construction is in full swing on The Shoppes at Prairie Crossing site as New England Development moves towards an October 2017 opening date for the Outlets of Des Moines.

“The national interest and local buzz around Outlets of Des Moines has been incredible,” said Mike Barelli, Vice President for New England Development. “With steel erection well underway, prospective retailers, business leaders and community supporters are engaging in and rallying around the potential opportunities this project will create. And with such strong interest, we believe providing a bird’s eye view of the construction progress via Webcam will be exciting and appreciated.” Full Press Release

View Webcam: